In a time where the extraordinary work published by Black creators, especially Black women, is gone uncredited and overlooked, we would be remiss to ignore the talents of Sarah Beavers, Sierra Andrea, and Kadeja Jewell.**
**Please note these creators were listed by the following count to correlate with being underrated NOT perceived talent by Boafo Beauty as they are equal in that regard.
Sarah Beavers, also known as “sarah_mbeavers” on Tiktok, is an individual who experiments with tons of amazing products, color, and face gems and prioritizes mental health and skincare. This influencer has 34.2K followers on Tiktok and a whopping 843.4K likes across all her content.
The aspect of her content creation that makes her stand out in the beauty community is her emphasis on mental health. And as she reassured her audience while discussing her own mental health in a video, “Your goals in life… do not have to be linear”!
Kadeja Jewell, also known as “kadejajewell” on Tiktok, is an individual that not only does product reviews of popular products circling the Tiktok beauty community but she’s also the master of color theory. This influencer has 43.2K followers on Tiktok and an astounding 763.7K likes across all her content.
The aspect of her content creation that makes her stand out in the beauty community is her masterful application and understanding of color theory. Some of her most viewed videos are due to her exploring color theory as it relates to makeup and the blend it can provide.
Her stand-out doesn’t just stop there, she also serves as an unbiased voice of reason when makeup products circle the app. As we know, several products don’t always cater to Black women especially those of the darker variety and Ms. Kadeja is here to fix that! Inspired by her own words, we approve of her influential ish sis!
Be sure to also check out her Instagram where she does more content creation and re-posts some of her older videos.
And last but certainly not least, we have Sierra Andrea also known as “sierraxandrea” on Tiktok. This individual truly embodies the word creator: not only does she create mind-blowing makeup looks, but her account is also dedicated to popular trends, dances, and even her hair. She has 237.4K and an astonishing 4.7M likes across her content.
The aspect of her content creation that makes her stand out in the beauty community is her album makeup collages. She uses different corners of her face to recreate album covers of popular artists including Nicki Minaj and Beyonce entirely out of makeup. She also shows her skill with SPX makeup and fake blood creatively within certain trends like the Adult Swim [AS] trend. She never fails to body every single makeup look she puts out!
All in all, Black women are killing it in the Tiktok beauty community right now. They may be underrated right now, but they sure won't be for long!